Small Business Simplifier
Helping You Work More Productively, Profitably and Enjoyably
One of the things I love most about Christmastime is that good things appear in my mailbox. In addition to the usual assortment of bills and ads, I get letters and Christmas cards from friends, family and associates all around the world. I don’t know about you, but there’s something …
Building your business via social media is a big focus in today’s marketing world. Instagram, Twitter, Facebook, YouTube, LinkedIn, and even TikTok are touted as all you need for a thriving, prosperous business. My email and newsfeeds are full of ads promising to make me wildly successful …
Like it or not, we live in a digital age. For most of us, at least a portion of our lives happens in the digital sphere. So much of business—and of life—is conducted via the internet today. Unless you only connect with people you have already met “in real life,” as they say, …
In the old (pre-internet) days, building business relationships was fairly simple. Clients would come into your store or office and you’d greet them, make a little small talk and catch up on what was happening in their lives while you took care of their business needs. In our 21st-century …
Networking is an essential in the business world. While you can be successful without making networking your second career, it is virtually impossible to be successful in business, especially if you have customers of any kind (and what business doesn’t?) if you don’t network. Becoming a …
Entrepreneurship can be a challenging life. Many entrepreneurs, especially those just starting out, often work alone. While being your own boss is often one of the chief attractions of entrepreneurship, every entrepreneur needs some support to help them on their path to success. Having a …
LinkedIn is the world’s largest professional network. With more than 500 million users, and nearly half of them active on a regular basis, there is no better place online (or possibly offline) to connect professionally. LinkedIn is my favorite place to do business and to find great people to …
Networking is an integral part of the business world. In most industries, it can be an effective way of meeting prospects and getting your name out there. For many people, though, it can also be a frustrating experience, leaving networkers wondering if there isn’t a better way to build their …
Are you feeling stuck in your business marketing? Are you looking for a way to expand your reach without spending a fortune? Would you like to attract more potential customers and increase your authority? If the answer to these questions is yes, you should consider public speaking. Speaking on …
