Small Business Simplifier
Helping You Work More Productively, Profitably and Enjoyably
You’ve heard it. Email marketing is dead. Nobody reads email newsletters anymore. Don’t waste your time on an email list. It’s just as easy to use social media or texting. Email Marketing is More Important than Ever Email marketing is not only NOT dead, it is an effective and …
You’ve heard that blogging is good for business. But blogging takes time—and, as a busy business owner, time is always at a premium. Is blogging really worth your time? And what do you have to do to create a top business blog? Yes, blogging is worth your time. There are some definite …
Do you have a current photography portfolio? Do you know what a portfolio is and why you need one? Your photography portfolio is a collection of your best work. It is a marketing tool, used to show prospective clients what you have done and what you are capable of doing. A portfolio can be …
In my early days as an entrepreneur, I often struggled with ways to market my photography business on my limited college-student budget. I didn’t have a lot of options then. Newspaper ads weren’t an effective way to advertise for photography clients, television and radio were well out of …
Does your business website have a blog? If your answer is no, you are missing out on one of the best and most affordable business tools available. There are as many personal reasons for blogging as there are bloggers on the internet, but when it comes to business blogging there are some sound …
Running a home business gives you complete control over every aspect. One of the most important factors is the customer base you are able to develop as the target niche for your company. The following suggestions can help to extend your customer range and strengthen your business outreach. Frequent …
eBooks are a great way to connect with your customers. They love the feasibility of ‘electronic books’ that allow them to read on-the-go via various mobile devices. In essence, eBooks are longer than your average blog posts and provide in-depth information on a particular topic. Creating …
Marketing may be one of the most challenging aspects of handling a photography business. Without it, you might lose potential clients and income. These are just four of the most cost-effective marketing strategies you can use to grow your photography business and secure more bookings. 4 Marketing …
Is your website giving you the results you want? Whether it’s sales, subscriptions or staying power, are you getting the website visitors you hoped for—and are they taking the actions you need them to take? If you are, great. You can skip the rest of this article and get back to work. If …
How will you wish your customers a happy holiday this year? Have you thought about it—or are holiday cards just an old-fashioned holdover from the last century? You can send an e-greeting for the holidays. It’s as simple as sending out your weekly or monthly newsletter. They don’t …
