Is your website attracting—and keeping—all the visitors and readers you want?
Would you like to attract and keep more regular blog readers?
Perhaps it’s time to give your blog a review.
8 ways you can easily and quickly improve your blog’s readability
Proofread your Blog Posts
Use spell check and then proofread it yourself to make sure you’ve used the right words. If you’re bad at spelling and grammar, have someone else proofread it.
Make your Blog Easy to Read
Literally. Use short paragraphs with white space in between. One sentence can be a paragraph. And sentences can be short. Your words should be short too. As I learned in journalism school, don’t use a two-dollar word when a 25-cent word will do. Bulleted and numbered lists make it easy to scan and read through information.
Choose dark type on a light background for maximum readability. If you must use light type on a dark background, make your font a size bigger to make it easier to read. Avoid using script or handwriting/handwritten fonts. They sometimes work ok in headlines and artwork but are hard to read as text.
Use a sans serif font. Sans serif fonts are often easier to read, especially at smaller sizes.
Make use of Blog Headings
Headings help make important points stand out and make your posts scan-able. The blog headline should be the only size 1 heading. Sub-headings should be in size 2 or 3, as appropriate for your content.
Keep your Blog Simple
Keep your blog free of clutter; busy, heavily patterned backgrounds and too many badges, buttons, ads and graphics filling your sidebars distract readers from your posts. Don’t stuff your posts with keywords or irrelevant links. Google’s smarter than that; so are your readers.
Include Relevant Images
Images can increase the readability of your blogs. In fact, articles that include images get 94% more visitors than blog posts without images. Images help break up the text, can reinforce points, and offer a visual break. Just be sure you have the legal right to use an image before posting it on your website.
To learn more about using images on your website and to build your business, download my free Power of Pictures eBook here.
Keep your Blog Quiet
Avoid the temptation to use auto-loading music or auto-starting videos. Many people surf the web at work or have multiple windows open. A sudden blare of music or other sound is a top reason for readers to close out of a window quickly.
Help your Website Load Quickly
Use the smallest size image that will do the job and show up clearly. There is no reason to use an image larger than 72 dpi for a blog post. And there is no reason to have the longest dimension wider than the width of your blog posting area (usually 600-800 pixels).
Limit the number of plugins and widgets you add to your blog. Make sure each one has a clear purpose and is adding to the user experience. Too many plugins, and the wrong ones, can slow your website. Having only the essentials on your site will help it load more quickly and improve your blog’s readability.
Keep your Blog Spam Free
Activate Akismet or another anti-spam plugin. Akismet is not expensive, and other plugins are low cost or free. They’re worth their weight in gold. People are much more likely to read and comment on blogs that aren’t loaded with spam comments.
Need some help optimizing your website and improving your blog’s readability? Message me here for a free consult where we can determine what your blog needs and how to make it happen.