You’ve heard that blogging is good for business. But blogging takes time—and, as a busy business owner, time is always at a premium.
Is blogging really worth your time?
And what do you have to do to create a top business blog?
Yes, blogging is worth your time. There are some definite benefits to business blogging.
First, blogging regularly about topics related specifically to your business can help boost your website in search engine rankings. Search engines are designed to seek out relevant content. The more of it you have and the more current it is, the better, so periodic blogging, even if it’s only one brief post every week or two will help. One study says that business websites with blogs generate 70% more leads than companies without blogs.
And those visitors can translate into more leads and then more customers. More frequent quality blog posting can lead to more customer acquisitions. And more customers means more income, and that’s always good for the bottom line.
If you can’t keep up with the blogging on your own, you might rotate the duties among staff members who can help you. Remember, you don’t need to be a professional writer—and, if need be and budget allows, you can contract with an editor or proofreader to polish up those posts before publishing. You can even hire a writer or an agency to produce blog posts for you. It’s not necessarily inexpensive, but it can be a worthwhile marketing investment to create a top business blog.
So, now that we’ve established blogging’s benefits, what does your blog need to really perform for you?
8 Elements That Will Help You Create a Top Business Blog
Content—Good useful information that is of interest to your customers and potential customers.
Images—Adding a relevant image to every blog post can help boost interest and readership. If you don’t happen to have your own image library, there are many free and low-cost image sources available out there. I’ve outlined a few of my favorites here.
Social Media—Oh, the dreaded social media. No, you don’t have to live there, but having a presence is definitely going to help bring attention to your blog. Share your posts via your social media accounts.
Follow Buttons—Yeah, more social media. Add a simple newsletter signup to your blog—and then use it. If people sign up, it means they have an interest, even if you only share your latest posts via newsletter. Also include buttons so they can follow and connect on your social media accounts. For a business blog, I absolutely recommend at least LinkedIn, and then Facebook and Twitter.
About Me—Let your visitors get to know you. Whether you focus more on info about your business or more about you, business these days is based on relationships and people are more likely to do business with someone they feel connected to.
Organization—Use categories and tags to make it easy for readers for find posts about topics that are relevant to them—and don’t forget a search box.
Connect Your Posts—Rather than repeating information over and over, link to other posts on your blog where you’ve already talked about that information. Encouraging visitors to read more than one post gives you more opportunities to make them into customers.
Community—Invite people to comment on your posts—and then respond to those comments. I like to respond both via the reply function and via email.
And just to make it all easier for you, here’s all this useful information about how to create a top business blog in one handy infographic courtesy of Digital Marketing Philippines.
Embedded from Digital Marketing Philippines