Small Business Simplifier
Helping You Work More Productively, Profitably and Enjoyably
Last week on our neighborhood website, a woman posted in search of a contractor. In her post, she described the job and her criteria. She required a licensed, insured contractor with a website. She said businesses without websites weren’t “real businesses” in her estimation. Does your business have a website? If you don’t, you are …
Do you use images on your website? Are you intentional about your image use, or do you just find something that will work for your post? Did you know that websites with good images get up to 94% more views than sites without? Using images well should be a critical component of your content marketing …
Is your site working hard for you—or is it hardly working? Do you know what’s working and what isn’t on your website? Whether you build your own websites, or having someone build them for you, you need to understand some essential web design statistics. Though it is important to have an attractive and appealing website, …
How did you choose the colors for your business? Did you pick your favorite colors? Were your color choices dictated by the franchise, network marketing company, or other organization you signed on with? Were they the colors everyone else in your industry was using? Did your colors come preinstalled on the website you chose? Did …
Does your business website have a blog? If your answer is no, you are missing out on one of the best and most affordable business tools available. There are as many personal reasons for blogging as there are bloggers on the internet, but when it comes to business blogging there are some sound business reasons …
Is your website attracting—and keeping—all the visitors and readers you want? Would you like to attract and keep more regular blog readers? Perhaps it’s time to give your blog a review. 8 ways you can easily and quickly improve your blog’s readability Proofread your Blog Posts Use spell check and then proofread it yourself to …
With more people working from home, whether for a corporation or in a new startup, an effective home business website is a necessity. Although you may have one that was designed for you by the company or one that you have developed for personal use, there may be ways to improve efficiency and promote visibility …
Is your website giving you the results you want? Whether it’s sales, subscriptions or staying power, are you getting the website visitors you hoped for—and are they taking the actions you need them to take? If you are, great. You can skip the rest of this article and get back to work. If not, read …
The first step in establishing your online presence is to choose your domain name. Since this is going to be your business’ real estate, you’re going to want to put perhaps as much thought into this as you would in choosing a brick-and-mortar location. Yes, you can change your domain down the road, but it …
