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Are you a lonely blogger? Do you spend hours creating great posts and then struggle to find easy ways to share those blog posts?
You’ve been told blogging can help grow your business. So why are you not getting the traffic you hoped your posts would generate?
Are you struggling to spread the word and publicize your blog posts? Do you need some help finding effective ways to share your blog posts and pull in the readers you’re looking for?
Don’t give up just yet.
I originally published this post in 2013 and updated in December 2021.
Blogging is important for marketing and building your business. It can help you not only bring more traffic to your website, but also help establish your authority as an expert in your field.
When I first started blogging, somewhere back in the dark ages, I often wondered why I was doing it. My intent wasn’t to be an online journal or a place to share my musings with the world. I wanted to share information, help my readers solve problems, and build my business through blogging.
But I couldn’t figure out how to get people to know I had a blog, much less how I would get them to visit. There was no Facebook, Twitter or Google+. Back then, it was all about SEO and learning to work the system with tricks like keyword stuffing, meta tags and internet voodoo. If you didn’t want to pay someone to do it for you, it could be a very time-consuming process.
Now it’s simpler. Google and the other search engines are more sophisticated and all those nifty tricks don’t quite work the same. Now we have social media, blog readers and Google Penguin and sharing is easier. But if you’re not familiar with online marketing and sharing, it probably still feels like internet voodoo.
Obviously, the best way to get ranked by Google is to have really terrific SEO. That will give you search engine placement, but it doesn’t necessarily translate to blog readership. So, if you want to increase the chances that all of your well-written blog posts (of course they’re well written, right?) actually get read and seen, you need to share them. And right now, the best one of the best ways to share blog posts is through social media.
Fortunately, there are some great tools out there for sharing to the major social media sites, making it practically painless to share your posts and invite readership. Here are four to get you started.
4 Easy Ways to Share Blog Posts
Revive Old Post
Revive Old Post is one of my very favorite plug-ins—and it’s free! It was formerly known as Tweet Old Post. Years ago an expert told me not to use it and I am so glad I ignored their advice. This has been one of the biggest traffic generators for my blog, especially for, as the name implies, older posts–giving new life to forgotten writings. It is customizable, allowing you to choose how often to reshare, the age range of posts and categories you wish tweeted. You have the ability to exclude both categories and specific posts from resharing. This is a useful feature if you include time-sensitive information on your blog such as giveaways and contests.
They have now created a premium version of Revive Old Post. I haven’t upgraded yet, but I am considering it for the new year. Learn more about Revive Old Post’s Premium plugin here.
Triberr is just about the best sharing tool ever. To share via Triberr, you need to join a tribe. Members of a tribe share one another’s blog posts to the various social media networks, including Twitter, Facebook, LinkedIn, Google+, StumbleUpon and Pinterest.
As a Triberr member you can choose to share to as many or as few platforms as you like. You can also space out your post sharing by choosing post frequency, so everything doesn’t land in your stream or profile all at the same time. Depending on the tribe you join, how many followers each member has and how active they are, your post has the opportunity to be seen by thousands on social media. There are tribes for almost every interest, whether it is business or hobby. You can also start your own tribe.
to start using Triberr, visit triberr.com and follow the steps. Triberr is free to begin. Triberr also offers paid plans so you can promote more than one website, and have other features to help grow your following.
JetPack’s Publicize Feature
With this plug-in, automatically included on most WordPress.org sites, you can automatically share your posts to Facebook (pages or profiles), Twitter, LinkedIn and Tumblr. It is probably the simplest way to share a blog post. It doesn’t offer the bells and whistles that some sharing plug-ins offer, but it’s easy and it works. You can choose any or all networks to have your posts shared. In addition, it offers sharing buttons to 10 different social sites, plus print and email, that can appear at the bottom of each post or page. Again, you choose the buttons you want on your site. Publicize takes less than five minutes to set up.
To be honest, I no longer use JetPack because I don’t need/want all the features. Some say it creates bloat on your site, though I noticed almost no difference between having JetPack and not having it. If you are new to blogging or to WordPress, in my opinion (having used WordPress as long as it’s been in existence) this is a good entry point. Whether you aren’t particularly tech savvy (and have no budget to hire someone), or you just don’t want to mess with figuring out plugins or coding, JetPack does a good job of auto sharing new posts.
Your Email List
Are you sharing your blog posts to your email list? This may be one of the most important ways to get the word out about what you do. The people who signed up for your email list have already told you (by signing up) that they want to hear from you. Your email subscribers may be your most important group of readers. Make sure you contact them regularly and help them by sharing your posts with them.
And, as a bonus, encourage them to share your posts with their networks as well.
These are just four of the many easy ways to share your blog posts. Hopefully, this will spark some ideas for you, and help you get going to share posts and increase readership. How are you currently sharing your posts and how is that working for you?
I’d love to hear how it’s going for you in the comment section below.